Behr 2026 Color of the Year Sweepstakes
The Behr 2026 Color of the Year Sweepstakes, sponsored by Behr Paint Company, offers one grand prize of $50,000 (USD) or its equivalent in Canadian dollars. The sweepstakes runs from July 30 through August 13, 2025, and is open to legal residents of the 50 U.S. states, D.C., and Canada aged 18 or older.
Entry Details
To enter, participants must purchase any BEHR product either in-store or online during the promotion period and submit their receipt along with a completed entry form on the Behr sweepstakes website, also following Behr’s social media accounts on Instagram or TikTok. Alternatively, entrants may mail a hand-written entry card by the deadline. Each entrant is limited to one entry during the promotion period, regardless of entry method.
Winner selection will occur by random drawing on or about August 25, 2025, with one prize awarded. The potential winner will be notified via email and must fulfill verification and documentation requirements including eligibility affidavit and tax forms. Canadian winners will need to correctly answer a skill-testing question as part of eligibility.
The grand prize is awarded in the form of a check payable to the winner, with tax responsibilities solely on the winner. The prize is non-transferable and must be accepted as awarded.
Further conditions include limits on entry methods, disqualification for misuse or attempt to cheat, and complete release of promotion entities from liability. Disputes will be resolved through binding individual arbitration in Michigan.
Additional rules, privacy information, and winner details can be found on the official Behr 2026 Color of the Year Sweepstakes page.
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