Behr Paint 2026 Color Of The Year Sweepstakes

Behr Paint Company is offering a chance to win $10,000 USD in the Behr Hidden Gem Sweepstakes. Entry is free and open to legal residents of the 50 U.S. states, D.C., and Canada (excluding Quebec), aged 18 or older with a valid Instagram or TikTok account.

Entry Details

To enter, participants must comment on the Behr Instagram or TikTok sweepstakes post during the promotional period from September 3 to September 17, 2025. Following @behrpaint, liking the post, and mentioning where they’d use Behr Hidden Gem paint counts as an entry. Commenting with a friend’s tag can grant additional entries, with a maximum of four entries per person.

Winner Selection and Prize

One winner will be selected randomly around September 18, 2025. The prize is a $10,000 USD check. The winner must respond promptly and submit required documentation to claim the prize.

Additional Information

No purchase is necessary. Entry limits and rules apply to prevent fraud or multiple entries. The promotion is not sponsored by Instagram or TikTok. Taxes and other related expenses are the winner’s responsibility.

More entry details are available on Behr’s official social media pages.

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