Cheetos Shape Hunt – Instagram / TikTok
Frito-Lay, Inc. is hosting the Cheetos® Shape Hunt Promotion, inviting participants to spot or create Cheetos snacks shaped to match themed entry periods. Open to U.S. residents 18 and older (19 in Alabama and Nebraska), this promotion awards a $10,000 check per entry period to the most creative and well-aligned snack shape submissions.
Entry Process and Prize Details for the Cheetos® Shape Hunt
The promotion runs from June 6 to July 16, 2025, divided into six entry periods occurring on specific dates. Participants can enter by purchasing Cheetos and photographing snack pieces that reflect the current theme or by using free shape images from the official site if they wish to enter without purchase. Entrants post their photo or video on Instagram or TikTok with a title, description, and hashtags #CheetosShapeHunt #Entry. Entries are judged on uniqueness, theme relevance, and creativity.
Each winning entry per period receives $10,000, with unawarded prize money rolling over to the next period, potentially increasing the prize amount. Winners submitting purchased Cheetos snacks may need to mail the physical snack for verification.
Winners must respond promptly to prize notifications and complete usual eligibility verification. The total prize pool is $60,000.
The promotion is governed by Texas law, includes binding arbitration provisions, and is not affiliated with Instagram, Meta, or TikTok.
More details and entry guidelines can be found on Cheetos’ official social media or the Cheetos Shape Hunt website.
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