Heineken Summer Of Style Sweepstakes & Instant Win

The Heineken® Summer of Style Promotion invites residents of the 50 United States and D.C., aged 21 and older, to participate in a spring-summer giveaway sponsored by HEINEKEN USA Inc. The promotion features both an instant win game and a grand prize Sweepstakes, offering a variety of branded merchandise as prizes, including coolers, tote bags, towels, skateboards, and paddle boards.

How to Enter the Heineken Summer of Style Promotion

Entry is primarily online by scanning a QR code on point-of-sale materials or visiting the official promotion website. Participants follow instructions to enter the instant win game and the grand prize sweepstakes. Social media offers additional access to the grand prize sweepstakes but without eligibility for instant wins. Each entrant can only register once, then participate in the instant game daily during the promotion period.

The promotional period runs from May 12, 2025, through July 31, 2025. Winners of the instant prizes are notified immediately online and must complete verification paperwork to claim prizes. The grand prize winners will be drawn around August 1, 2025, and are required to comply with eligibility verification as well.

The full details and online entry can be found on Heineken’s official promo page here. The promotion explicitly states that no purchase is necessary and that buying Heineken products does not improve one’s chances of winning.

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