The Behind The Assist Sweepstakes is sponsored by New York Life Insurance Company and open to legal residents of the 50 U.S. states and D.C. who are 18 or older. The sweepstakes, running from May 20 to November 30, 2025, offers one grand prize: a trip for two to a U.S. Soccer Federation (USSF) game and practice session.
Entry Details and Prize Information
Entry requires visiting the official sweepstakes website and completing a registration form with email verification. Each participant is allowed one entry plus one bonus entry, which can be earned by opting into New York Life marketing emails or by emailing a specific request with required information. Automated entries and multiple submissions are disqualified.
The grand prize includes a 4-day, 3-night trip for the winner and a guest to attend a USSF game, including two tickets to the game, two pre-game on-field passes, and access to watch a team practice session. Travel and accommodation arrangements are provided by the sponsor. The prize is valued at approximately $6,300 and does not include personal expenses or meals beyond those specified. Restrictions apply, and winners must comply with all rules and sign relevant releases.
The winner will be selected in a random drawing around December 1, 2025, and must respond quickly to claim their prize. The sweepstakes is governed by New York law, with dispute resolution specified within these rules.
For additional details and to enter, visit the official website.
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